Summary: The newly launched voice game “Jurassic World: Revealed” is a great example of voice first fiction. The interactive drama is the result of a partnership between Earplay and Universal Brand Development. It is also a pathfinder in audio skill monetization.
Earplay and Universal Studios Interactive launched Chapter One of their new Alexa-based voice game today. “Jurassic World: Revealed” is a interactive voice-operated drama that puts the player/listener in the center of the action.
The launch of the new Jurassic World-themed audio skill coincides with the rollout of Jurrasic World: Fallen Kingdom. There’s an obvious strategy to use the skill to generate buzz around the movie.
Adweek reported several weeks ago about an Amazon promotional stunt that involved a jeep driving a huge, mysterious box around Los Angeles. People were encouraged to ask their Alexa-devices “what’s inside the box?”
That invocation phrase launched a preview of the Universal / Earplay interactive drama. Listeners could opt-in to a notification that would alert them when the full experience was available.
The Jurassic World: Revealed skill is an early experiment in monetization of voice first fiction. The fictional drama does a great job at building suspense and immersing players in the dangerous and thrilling world of the troubled Jurassic park.
When players/listeners come to the end of the first chapter, they are told they have reached the end of the free experience. They are then given the opportunity to purchase the next chapter. The purchase experience is easy, seamless, and executed entirely through voice.
If you’re interested in voice first fiction, you’ll definitely want to give Jurassic World: Revealed a try. Earplay is known for high-quality productions and this skill is no exception.
The storyline is compelling and the choices you, as player/listener, are asked to make create a strong sense that you’re influencing what happens next. The narration and sound effects are excellent and draw listeners into the imaginary world of dangerous dinosaurs, even with no visuals.
I hope this experiment in interactive audio fiction reaches many listeners. We’ll be watching to see if the monetization experiment meets with success.